The words in the title field of a page are always given priority in the search results of the website. In addition, there are other fields that are taken into account, each with its own "weight" that determines the order of priority in the results.

The "weights" of the different fields are as follows:

  • Title: 5
  • Body (summary): 2
  • Body (full text): 1
  • Taxonomy: 1

If you want to get a page high in search results without placing a particular keyword in the title, you can still manipulate the position with the weights of other fields. For example: The word asbestos once in the title and twice in the body text will get a weight of 7. Do not include it in the title, but six times in the body text and once in the summary, you have a weight of 8, and This page will still be higher in the results.